Ed Sheeran Launches New Record Label, Calls It Gingerbread

By : Sam RidgwayTwitterLogo

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ed sheeran Ed Sheeran Launches New Record Label, Calls It Gingerbread

Ed Sheeran has had a good two years. A very, very good years. Now he’s decided to launch his new record label. And it’s called Gingerbread.

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The British singer-songwriter made the announcement during his current tour of Australia, and he’s already signed Jamie Lawson, another British singer-songwriter.

The down-to-earth lad hopes to give his artists “the right platform” to success, and we imagine whatever music the label produces will be pretty authentic given Ed’s nature.

Speaking about the move, Sheeran told Nova FM:

I’ve set up my first record label, it’s called Gingerbread and Jamie Lawson is my first signing.

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I wanted Australia to be the launch pad because Australia is a country that I feel would really really dig Jamie.

[via Digital Spy]

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