Facebook Is Making It Possible For You To Buy Straight From The Site

By : Rebecca KnightTwitterLogo

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Facebook are set to make it possible for you to buy directly from them, teaming up with a variety of brands in order to do so.

Facebook are trying to enter the world of online commerce, and given the industry is set to reach around $350 million this year, in contrast to the $60 million that digital advertising- the thing Facebook relies on for most of their money – will reach, it is a no brainer really. The shops will be part of their foray into commerce, with it also extending to their messenger app.

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Last year, Facebook introduced the buy button, that allows you to complete purchases from the site itself as an independent initiative, but did not take a percentage from the sales platform. Now the site aims to allow you to browse a variety of things, including a selection of clothes and products without ever having to leave the site, before buying the product.

fb88 Facebook Is Making It Possible For You To Buy Straight From The Site

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Given you can actually shop directly from Google, Twitter and Instagram, it shows that Facebook are lagging a little bit behind if anything, and need to implement the tool on their site to keep up with their rivals.

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It’s something that sounds amazing, but could be dangerous at the same time, with Amazon’s one-click being a bank balance destroyer for most people.


Credits

UK Complex

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