Carlsberg never fail to promote themselves and if this is their new way of doing it, then I am absolutely all for it.
Basically, they have plonked a new billboard in the middle of hipster-land, Shoreditch in London, and slap bang in the middle of said billboard (or poster) lies a beautiful beer pump.
Is the pump usable, you ask? Of course it is! And it’s free.
— Stuart Aitken (@stuart_aitken) April 8, 2015
People have been queuing up all day for a free pint, some out in the sun with their mates, some out walking their dogs. Why not.
And if you want some even better news, you don’t have to traipse down to hipster town to get involved – because they’re rolling it out to the rest of the country!
— Mitch (@HORTOX) April 8, 2015
Senior brand manager, Dharmesh Rana, said:
We want to get the Carlsberg brand in front of as many beer drinkers as possible. To do this, we have to think differently with our approach and can’t just rely on great TV advertising.
‘If Carlsberg did posters’ is one of many ideas that we’ll be developing over the course of the year to ensure that beer drinkers up and down the country see the Carlsberg brand in a new and engaging way alongside TV.
Fair play, guys. We love it.