Ikea fans can rejoice as the beloved furniture store, that seems to have become as much of an adopted British favourite as a Chicken Korma has, will be moving closer to town centres.
At the minute, Ikea stores are usually fairly far away, so unless you fancy a long trek in a car – assuming you have a car in the first place – you won’t be able to take advantage of their cheap furniture or amazing café (because that’s the real reason we go obviously).
The store plans to attract more customers, and the best way to do this is by being accessible to the masses, and that can’t happen at the minute given they’re one hell of a distance away from main high streets – with people in Norfolk for example having to travel two hours to reach a store.
There will also be new shops that allow for click and collect and have far less furniture on display, with the idea that it will be easier for customers to order and then get their flat pack furniture.
The first trial order and collection point will open this Autumn in Norwich, with Ikea aiming to open another couple of shops that offer a similar service soon after.
Gillian Drakeford, UUK country manager claimed:
We know that consumers in the UK like to shop across many channels and are using multiple devices.
Our customers are also telling us that with 18 stores in the UK, we are often too far away.
Order and Collection Points give us the opportunity to trial new ways of being more accessible.
For us, they need to get these stores immediately. I mean, there is always Clas Ohlson, but where’s their Swedish meatballs?