London’s First Cereal Bar To Open In Brick Lane

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Two identical twins from Belfast, Alan and Gary Keery, are opening a cafe just for cereal in Brick Lane, London.

Cereal Killer Cafe will be the first of its kind in the UK when it launches on December 10th, and will offer a range of 100 cereals including Captain Crunch, Lucky Charms and Trix.

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cerealthumb Londons First Cereal Bar To Open In Brick Lane

The cafe will also offer different types of milk, from soya and almond to chocolate and strawberry. And we haven’t even mentioned the toppings, you can get anything from Oreos to M&M’s to put on top of your cereal. Who said breakfast had to be nutritious?

Then there’s the cereal cocktails which just takes life to a new level. The Peanut Butter Jelly Time includes Reese’s Puffs, Peanut Butter Cheerios, Peanut M&M’s and strawberry milk.

The Keery boys tried to get investment for the project using crowdfunding platform IndieGoGo but only managed to raise £1,015 of their £60,000 target.

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Even though the twins offered generous gifts to generous givers, for example if you donated £1,000 they would give you the following:

“For being the biggest supporter of Cereal Killer you will receive a years supply of cereal (one bowl a day) an exclusive Cereal Killer T-shirt, a mug, a permanent 10% discount for life,and 4 invites to our Launch Party.”

To make up for the money they didn’t get on IndieGoGo the twins injected £20,000 of their own money to fund the start up. They also sought funding from Virgin Start Up, which matched their capital and gave them an extra £20,000.

UNILAD spoke to Gary Keery and we asked if they will offer a product that can cure hangovers, his response: “The more sugar the better, we are actually debating whether we sell a bowl of milk and marshmallows without cereal.”

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We also asked if they would consider selling ‘beereal’ or alcoholic cereal but unfortunately the premise where Cereal Killer Cafe is situated doesn’t have an alcohol license, although Keery did confirm that they would consider getting one if such an opportunity were to arise.

Keery also explained what the future holds for Cereal Killer Cafe if it proves to be a success, he said: “We would probably open up a few more branches, I wouldn’t overdo it like a Starbucks, it would have to be one of those little niche companies.”

Interview by Tom Johnson

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