Remember the little toothless bastard above? He was plastered all over McDonald’s back in the 1990s and he was a right thieving little sh*t.
Well, that’s because he was the Hamburglar – a guy who Maccy D’s thought was cool to just let roam free around their restaurants stealing Big Mac burgers and upsetting small children.
Well, 13 years after his disappearance (I’m assuming his past caught up with him and he’s done some hard time), he’s back and has gotten pretty handsome – if you don’t mind me saying.
McDonald’s are pulling out all the stops at the minute after having a pretty shitty year, losing a lot of money in the process – which is no surprise with the emergence of MILLIONS of independent burger joints and Five Guys absolutely dominating in every field.
And after launching their own clothing and homeware range, introducing ‘create your own burger’ machines and inventing the new ‘BagTray’, they decided to revive Ronald McDonald’s arch enemy. They really are trying their hardest!
Speaking about the decision, McDonald’s’ Vice President of U.S. Marketing, Joel Yashinsky said:
We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years. He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.
That’s right, the once professional burger thief now has a family and is on the straight and narrow. So we have no idea what his motives will be. Maybe he’ll steal quarter pounders from the rich and give them to the poor? Who knows.
He can have my gherkin if he wants.