McDonald’s lovers could be facing their worst case scenario if one report is to be believed, after claims that the franchise could well be dying out.
Several of the franchise owners have made their concerns over CEO Steve Easterbrook’s turnaround plan known, claiming it will do more harm to the fast food company than good.
Their problem is that the core issues, such as food quality and the level of customer service is being overlooked, while things like the all-day breakfast are brought into stores.
The all-day breakfast seems to be causing most of the issues, with franchise owners claiming it goes against promises to simplify the menu, and takes too much time to cook.
One even went as far as to say they had been involved with the company since the 1970s and had never seen such useless leadership in all that time.
Nomura analyst Mark Kalinowski said:
We are in the throes of a deep depression, and nothing is changing.
Probably 30% of operators are insolvent.
That’s in addition to another franchise owner saying they are ‘jumping from one failed initiative to another’ and that they fear for the future of the business.
Clearly people are no longer loving it.