The questions that is asked every election year… Do newspapers alter the opinions of their readers or simply reflect their ideas in order to sell as many copies as possible? How much influence do they really have?
An interesting fact: The party backed by The Sun Newspaper has always won the general election.
There are no easy answers to these questions, but as the newspapers have declared their allegiances ahead of the election, it’s interesting to compare the political affiliations of their readers.
The Mirror has the most loyal readership – 73% of their readers intend to vote for Labour. Followed by the Telegraph, with 64% of their readers opting to vote for the Conservatives. And 58% of Guardian readers will vote for Labour. All of this comes as no surprise, as all three papers have endorsed the preferred parties of their readers.
The Independent’s editorial team suprisingly endorsed a continuation of the coalition, despite the fact that only 26% of their readers intend to vote for the Tories (11%) or Lib Dems (15%).
The Express, whose owner has donated more than £1m to UKIP, has gone against its readership, as 48% of them intend to vote for the conservatives.
The Sun has continued to back the Conservative party, despite only 42% of their readers saying they intend to vote that way. So could it finally lose its hundred percent record?
All will be revealed tomorrow.