Sony Win: The Interview To Open In Cinemas On Christmas Day

By : Sam RidgwayTwitterLogo

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176 Sony Win: The Interview To Open In Cinemas On Christmas Day

Sony Pictures are f*cking geniuses. The Interview, which is probably now one of the most controversial movies of all time, WILL open in cinemas. And on Christmas day of all days.

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Statements have been released by Sony themselves and Seth Rogen, who fills one of the two lead protagonist roles.

Sony Entertainment CEO Michael Lynton said in a statement:

We have never given up on releasing ‘The Interview,’ and we’re excited our movie will be in a number of theaters on Christmas Day.

He also added that Sony are continuing to secure more platforms and theaters so that the movie reaches the largest possible audience.

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sethrogenjamesfrancopuppy1201 Sony Win: The Interview To Open In Cinemas On Christmas Day

Yeah, I bet you are big man. After all, this definitely now looks like one of the most insanely executed marketing schemes of all time. It’s on EVERYONE’S lips, it already has a 9+ score on IMDB and it’s now probably going to have record weekend box office figures.

All that, and you managed to piss off a dictator in the process? Michael Lynton, you are winning, sir.

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Merry f*cking Christmas.

[via CNBC]

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