Tech firms in China have come up with a pretty unique way of trying to encourage their predominantly male staff – hiring “pretty girls” as a motivation tool.
The feeling is that the move will arouse, erm, enthusiasm in the programmers, who are “mostly male and terrible at socialising”.
Besides the fact that this scheme would surely be pretty distracting, especially when the poor lads are supposedly already shy as it is, the idea has received numerous complaints of sexism towards both women and for playing off stereotypes of male programmers.
According to the state-run Trending China Facebook page:
Internet companies across China are embracing programming cheerleaders, pretty, talented girls that help create a fun work environment. [The role involves] buying programmers breakfast, chitchatting and playing ping-pong with them.
The page, managed by China News, adds that the scheme has been a great success and has “greatly improved job efficiency and motivation”.
Unfortunately, they haven’t revealed how many firms have introduced the scheme, but there are photos showing girls how to be “motivators” – which apparently means singing and learning how to play table tennis.
Unfortunately for any female programmers, firms don’t appear to be hiring any male cheerleaders, which seems harsh. Maybe they need someone to lend some friendly encouragement too?