A 21-year-old in the Czech Republic has come up with a unique way of encouraging people to read more.
Jakub Pavlovsky says he was concerned when he noticed that less and less people were reading books nowadays, due to the growing influence of technology in our lives.
In response, the Slovakian-born Pavlovsky created a project called “BOOKS CALLING” with the aim to make more people appreciate “the beauty of stories written on paper”.
Writing on Bored Panda about the project, he said:
I did it on social media – I want to spread a traditional idea through a modern system. The project’s motto is ‘Make Time For Reading. Anywhere, Anytime.’ I keep the pose of sitting at the same angle and posture in all of the photos, as if the world and environment pivots around this pose throughout the day, every day.
I specialize in photography and my work comprises of reading portraits in everyday life. I hope to encourage more people to read and get lost in a book.
You can check out some of the interesting places Pavlovsky was spotted reading his book in the photos below. We imagine he got a lot of funny looks from passers-by!
You can follow Jakub’s awesome work on Instagram at “bookscalling”.