A tweet by talk show queen Oprah Winfrey may be the most lucrative in history, as it is reported to have earned her around $12.5 million (£8.75 million).
According to the Telegraph the tweet – in which she claims to have lost 26lbs (almost 12kg) following a Weight Watchers healthy eating programme – has seen the diet company’s U.S. share prices rocket by 20 per cent.
— Oprah Winfrey (@Oprah) January 26, 2016
Winfrey is said to own 6.4 million shares in the company – around ten per cent of the stock, after she became a board member in October 2015.
In the video ad that appears in the tweet, Winfrey says she ‘loves bread’ and that she now ‘just manages it’. Winfrey says: “I don’t deny myself bread every day…I lost 26lbs and I eat bread every single day.”
Fellow bread-lovers responded to Winfrey on Twitter, celebrating her weight loss.
@Oprah Now you get my 100% fully undivided attention. I LOVE bread and pasta!
— Rahel Tamiru (@Kukirtamiru) January 26, 2016Advertisement
— PowerUP (@PowerUPHealth) January 26, 2016
@Oprah "bread every day" 🍞
Congrats Oprah, keep inspiring!!
— Celeste J Marek (@CelesteJMarek) January 26, 2016
According to the Telegraph, the diet company had previously been struggling with $2 billion debt. However share prices have jumped more than 100 per cent since Winfrey came on board.
Everything Oprah touches seems to turn to gold!