This Restaurant Will Give You Free Ice Cream If You Put Down Your Phone

By : Ben HaywardTwitterLogo

0 Shares
chick3 This Restaurant Will Give You Free Ice Cream If You Put Down Your PhoneWikimedia

In a bold new promotional campaign a restaurant is offering to give away free ice cream if customers can go screen-free for the entirety of their meal. 

U.S chicken restaurant Chick-Fil-A are hoping the offer will bring their diners ‘closer together’ and have said that customers at more than 150 locally-owned Chick-Fil-A locations across the country will have the opportunity to win a free Chick-Fil-A Icedream provided they can make it through their meals without looking at their phones, reports Fortune.

Advertisement

chickfill1 This Restaurant Will Give You Free Ice Cream If You Put Down Your PhoneChick-Fil-A

The company said in its announcement:

Although our phones were meant to bring us closer together, they can sometimes have the opposite effect.

The promotion is the brainchild of Brad Williams – a Chick-Fil-A operator in Georgia – who has been offering dining families a cardboard box he calls a ‘cell phone coop’ where they can place their phones – in silent mode – for the duration of their meals.

Advertisement

In a statement Brad said:

As we all know, technology increasingly demands more of our time and can be a big distraction, even while we’re eating. This got me thinking about what we could do to reduce this distraction during meals.

chickfill2 This Restaurant Will Give You Free Ice Cream If You Put Down Your PhoneChick-Fil-A

Unfortunately the phone-free ice cream giveaway is not available at every Chick-Fil-A location, so the company advises potential customers to contact their local operator to inquire about availability.

Advertisement

Chick-Fil-A is well known in the States for its chicken sandwiches and the company has recently expanded into New York City. It sounds like it’s been a hit too, as they have now announced they will open a second Big Apple location.

That’s assuming they don’t go broke from all the free ice cream they’re about to have to hand out – if people can resist reaching for their phones to Instagram a photograph of their dinner that is.


Credits

Fortune

Comments