Despite whatever fruitless efforts we put into attract the opposite sex, science tells us time and time again that trying to attract a mate is simply down to one thing only- our pheromones.
But is it really as simple as that? Well, if this new research is anything to go by, then no, no it is not.
Researchers at The University of Stirling have thrown a bit of a spanner into the works of this whole evolutionary shtick, after finding that women view traditionally less masculine men to be a whole lot more masculine when they’re more liberal with their deodorant use.
Elite Daily reports that researchers asked 130 men and women to rate ‘facial masculinity’ based on photos while asking a separate group of 239 men and women to rate the ‘odour masculinity’ of 40 people of the opposite sex.
It’s fair to say the results were pretty surprising, as it found women were a whole lot more sensitive then men to smells and could therefore tell subtle differences in men’s body odour.
Most surprisingly, men who weren’t rated as all that masculine based on their facial features were viewed as much more masculine when they wore deodorant.
Despite the fact that this is a pretty small study in the grand scheme of things, it makes it clear that it never hurts to put a cheeky spray or two of deodorant on before you head out on a date.
But please, whatever you do, don’t be covering yourself in Lynx Africa- it won’t end well for you.