An iconic Cadbury’s chocolate bar is about to make a dramatic comeback following a successful Internet campaign for its return.
Cadbury’s Tiffin – stuffed with raisins and biscuit pieces – was first sold by the company almost 80 years ago, reports The Sun.
First launched back in 1937, it was withdrawn after 35 years in 1972 due to poor sales. However, it was relaunched in 1985 and was last seen on sale around 13 years ago.
But following a petition for its return, a limited edition of around three million bars – now called Cadbury Dairy Milk Tiffin – will go on sale from June 1st.
Cadbury’s marketing director Matthew Williams said:
It was such a huge success that consumers have been appealing for its return on social media.
If it’s such a huge success why do they keep axing it?
It was taken out of circulation during the great Dairy Milk rebranding of 2003 – although it was still available in Ireland.
Mr Williams added:
We know consumers are looking for new tastes, experiences and textures so, with its classic recipe, we believe this limited edition tablet will deliver an exciting eating experience.
I wouldn’t get too carried away. Personally I’d rather they brought back either Cadbury’s Fuse or Spira – now they were proper chocolate bars! #bringbackfuse.