Company Behind ‘Most Racist Ad Ever’ Responds With Outrageous Statement

By : Ben HaywardTwitterLogo |


A Chinese detergent firm has been forced to release a statement after making what is now widely considered to be the ‘most racist advert ever’.

The ad features a young black man covered in paint catcall a Chinese woman, before she shoves a detergent capsule in his mouth and forces him head first into a washing machine, reports the indy100.

Only for a pale skinned Chinese man to emerge from the machine – the implication being that the detergent has ‘washed’ the man’s skin. So pretty bad then.

china1 1 Company Behind Most Racist Ad Ever Responds With Outrageous Statement

Needless to say it has received a hell of a lot of negative feedback on social media as many people tried to make sense of how the advert was even allowed to air:

Due to the overwhelmingly bad reaction, Shanghai Leishang Cosmetics – the makers of the detergent – issued a statement:

We express regret that the ad should have caused a controversy but we will not shun responsibility for controversial content.


A spokesperson for the company later spoke to Chinese newspaper The Global Times:

We meant nothing but to promote the product and we had never thought about the issue of racism.

The foreign media might be too sensitive about the ad.

china2 1 Company Behind Most Racist Ad Ever Responds With Outrageous Statement

Yep. That’s what he said. Too. Sensitive.

We’ve all been too sensitive about a man having the colour of his skin literally washed away and then appearing more attractive to a woman.

For fucks sake. Is it even possible to be too sensitive about that?