FHM and Zoo magazines are due to stop publication, as they become the latest ‘Lads Mags’ to bite the dust in recent years.
Publishing group Bauer Media has yet to give an official reason for why the two titles have been suspended, but it’s not thought to be linked to any of the high profile campaigns against Lads Mags’ portrayal of women. More simply, this is likely to be connected to the recent decline of Lads Mags and print media in general.
Both the print and digital titles will be suspended. Both FHM and Zoo are expected to run until the end of the year before publication is suspended for good.
FHM and Zoo are the latest in a long line of casualties in the Lads Mags industry – Nuts closed down in March 2014 and Loaded printed its last edition in April this year.
Sales have been declining for some time for both magazines. FHM’s circulation fell below 67,000 for the first six months of the year – 20 per cent less than in 2014. Meanwhile, Zoo sold just over 24,000 copies – a fall of more than 12 per cent.
In Bauer Media’s announcement, the company said:
Over time young men’s media habits have continually moved towards mobile and social.
Many on social media have also cited the demise of print and magazine media as the reason for the publications’ demise, plus the rapidly growing online media industry (like this website you’re on right now), and the simple fact that it’s quite easy to find boobs online, guys. It’s also much easier for aspiring models to build a fanbase and a brand through their social media channels nowadays too.
Appears FHM and Zoo will still be published online. People cheering their demise should realise it's print mags, not lad mag culture, dying.
— Adrian Hearn (@adrian_hearn) November 17, 2015
Blimey, FHM and Zoo ceasing publication. Magazine industry been in decline for a few years now, will only get worse.Advertisement
— Stephen Bailey (@S_BaileyITFC) November 17, 2015
RIP FHM and Zoo magazine. Once popular, but now too old to retain the attention of their audience. There's probably a moral there somewhere.
— Dean Burnett (@garwboy) November 17, 2015
Zoo magazine was still going? 😕 Boobs have been free on the Internet for quite some time, troops..
— Katie McGarvey (@KatieKhaleesi) November 17, 2015Advertisement
Both publications have confirmed the news on their websites.
A statement on FHM’s website read:
Unfortunately it’s true and it has been announced today the intention to suspend publication of FHM. It’s been an absolute joy producing the magazine over the years. Thank you for all your support, we will keep you updated with developments over the coming weeks.
A statement on Zoo’s website read:
It is with regret we have to inform you of the intention to suspend publication of Zoo. We’ve loved every minute of the near 12 years and 600-plus issues we’ve shared with you and would like to thank each and every one of you who’ve been there with us along the way. We’ll keep you updated with any other news over the coming weeks and we hope you enjoy our last few issues.