Nestle have been forced to respond after customers took to social media to express their unhappiness over the apparent shrinking in size of Quality Street tins.
For many people, the iconic tin of Quality Street chocolates is an image that is firmly intertwined with Christmases both past and present, but when thinking back to those childhood treats, have the mists of time clouded our judgement? Did they just seem bigger in our tiny hands, or have they genuinely shrunk?
Cue the latest outrage to sweep the internet as irate chocolate-lover Charlotte Stacey Hook posted a picture of the different sizes of tins over the years on the Quality Street Facebook page.
— Daniel Fox (@danielfoxfm) December 16, 2015
The internet has taken up the task of bringing Nestle to justice and the post has been liked by over 86,000 people since hitting the site on December 15. Clearly some people feel they are being shortchanged by the cheeky chocolatiers, however the Nestle have responded, explaining that the picture is actually misleading since they still sell a 1.3kg tub.
In an attempt to clear up the issue a Nestle spokesperson said:
This image does not compare like for like. As well as the 780g tub pictured, we also have a 1.3kg tin available which lovers of Quality Street might like to try this Christmas. We want to give the best possible value for money and we believe that this product is still extremely competitive.
In spite of this, Twitter users are making the most of the photograph to come up with some satirical gems:
— Lucy Heard (@Lucille_Balls) December 16, 2015
@danielfoxfm well, it's written on the box "Quality Street", not "Quantity Street" ! :)
— Anthony JagsFan (@embedded_geek) December 16, 2015
the shrinking Quality Street box is the new Freddo price scandal https://t.co/MMtCYf2f9Z
— Elena Cresci (@elenacresci) December 16, 2015
I’ll tell you what though, Curly Wurlys definitely aren’t as big as they used to be – you could climb up those when I was a kid…