After the horrific attacks in Paris overnight, the world has been left reeling.
Th tragedy is just hitting home – far too close to home – and understandably, emotions are running high.
However, while the vast majority of people and indeed organisations expressed their condolences, Paddy Power failed to realise a scheduled message that was set to go out could be perceived as making light of the horrific situation.
Understandably, there was a widespread backlash as people wondered why the message was sent out in the first place.
The betting company explained it was already scheduled in, but that did not stop a huge amount of negative publicity.
Apologies for any offence caused by a push message sent today. This was scheduled before we knew about the tragic events in Paris.
— Paddy Power (@paddypower) November 14, 2015Advertisement
Our thoughts are of course with the people of France and those affected by this tragedy.
— Paddy Power (@paddypower) November 14, 2015