Travel Agent Forced To Scrap Incredibly Sexist Promo Campaign

By : Ben HaywardTwitterLogo

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japan1 Travel Agent Forced To Scrap Incredibly Sexist Promo CampaignHIS Travel

A travel agency has come under fire for sexism after advertising seats next to young women for business passengers.

According to The Mirror, HIS customers in Japan were shown the leaflets with images of five genuine students from the capital’s elite University of Tokyo.

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Each profile contained a portrait of each girl – two engineers, a science student, a literature student and an education student – and the topics of conversation they would talk about during the flight.

japan2 Travel Agent Forced To Scrap Incredibly Sexist Promo CampaignHIS Travel

The campaign would’ve seen five winners get the chance to sit next to one of the students.

According to the Japanese press, all five feature in the Todai Bijo Zukan, which translates as ‘Picture Book of Beautiful Girls’.

HIS claimed the promotion was a chance to ‘spend their time in the air in a meaningful way’ by having the women educate them about their studies or the destination they are travelling to.

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However, the promotion was widely criticised and labelled as sexist on social media, forcing HIS to abandon the plan.

plane2 Travel Agent Forced To Scrap Incredibly Sexist Promo CampaignPixabay

In a statement, HIS said: 

We would like to deeply apologise for the discomfort caused by certain portions of the plan.

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We have taken the complaints to heart, and have cancelled the [promotion].

It’s probably for the best…


Credits

The Mirror

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