This TV Station Is Using Almost-Topless News Anchors To Boost Ratings

By : Alex MaysTwitterLogo

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With the state of media and the way we share news rapidly changing, news outlets around the globe are having to re-think the way they present current affairs.

But one TV station in Albania has tried something very different to grab their audiences attention – by employing almost-topless newsreaders.

Wearing open jackets and nothing underneath, these young women reading the headlines on Zjarr TV first appeared on television and Internet screens last year, Business Insider UK reports.

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And it’s no surprise really that since this change in direction that the audience numbers haven’t stopped growing since.

Speaking to AFP, Zjarr TV owner, Ismet Drishti said:

In Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is – naked. We don’t sell sex, we reproduce the news as it is. It’s both symbolic and good publicity.

Because of its roaring success, Drishti is now planning to launch French and English language bulletins with ‘bare information’ following a similar model.

One of the presenters, Greta Hoxhaj, 24, has become an internet sensation since she joined the channel three months ago and has now been offered a lucrative job offer in Australia, by a TV station trialling a similar method.

She said:

I worked hard for five years in local television where I remained unnoticed, I regret nothing — in the space of three months I became a star.

This isn’t the first time news agencies have experimented with naked news either. In Venezuela, news channel Desnudando La Noticias or Stripping The News launched English lessons featuring completely naked teachers.

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Maybe delivering the news in this way could get people to pay a bit more attention to what’s going on in the world? Or, probably not.


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Business Insider UK

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