The latest trend in celebrity activism is to promote gun control and violence awareness with wearing orange.
But it doesn’t quite have the same kick as promoting it in the nude.
Amy Schumer decided to kick gun awareness up a notch and ditched the orange for no knickers – and, as it was meant to, it got people talking.
Taking to Instagram, the Trainwreck actress wore just a (apparently orange but definitely pink) sports bra to promote National Gun Violence Awareness Day.
Fans gave mixed reviews to Amy’s message, with some not understanding the correlation.
One commenter said: “Why is she naked and talking about guns? That sports bra is super cute but I’m just not seeing why it was necessary to be nearly nude.”
Others took notice at her clearly-pink-but-meant-to-be-orange sports bra, while some out-right hated her delivery:
@amyschumer please tell me what your half naked body has got to do with gun control? Despicable, absolutely despicable. Grow up.
— Nick Sayce (@Nicksayce) June 3, 2016
Most people though, were supportive.
While the comic is not often serious, gun control is a subject close to her. Following the tragic murder of two audience members during a showing of her film Trainwreck in Lafayette last year, it’s easy to see why she wants to get people talking.
— Amy Schumer (@amyschumer) June 2, 2016
Whether or not the Internet agrees with the actress stripping down for gun awareness, it’s definitely got everyone’s attention.
Cue Instagram users following suit.