Did Boaty McBoatface teach us nothing?
Don’t put your faith in the Internet – they will let you down and then spread it all over social media for further humiliation.
So, maybe McDonald’s New Zealand should have thought this one through a little more before making it public.
It all started out innocently enough: in honour of their new in-store touch screens, Maccy’s decided to run an online contest where New Zealanders could build and name their own burgers. Then they submit their custom burgers to the McDonald’s New Zealand website to vote on the best ones.
They could also generate a QR code which would allow them to go along to any restaurant and get their burger made, TIME reports. Sounds fun, right? No.
Sometime on Wednesday, things started to fall apart.
Politics aside, McDonalds had a "design your own burger!" competition and it went exactly as well as you think: pic.twitter.com/3K8CrJT2RH
— Clee (@jmsclee) July 21, 2016
there's some mean unfunny ones if you google for the mcdonalds burger contest but there's also this one: pic.twitter.com/jXqL8S3FiDAdvertisement— emma reindeerful (@deer_ful) July 21, 2016
McDonalds in NZ let the internet name their own burgers… whoops:https://t.co/ZJHTyxsEOy
— 91.7 THE BOUNCE (@917thebounce) July 22, 2016
— theCHIVE (@theCHIVE) July 21, 2016
— Matt Dawson (@SaintRPh) July 22, 2016
And because the Internet is an unsavoury place, people started making racist and downright inappropriate burger suggestions, so McDonald’s had to pull the competition.
Now, if you click on the link, it just redirects you back to the home page.
This is why you don’t ask the Internet for anything.