Playboy Reveals The First Issue Of Its New-Look Magazine

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playboy web thumb 1 Playboy Reveals The First Issue Of Its New Look MagazinePlayboy/Theo Wenner

Playboy has revealed its first ever new-look issue and there are no naked models.

Before you ask, no this isn’t a joke. The magazine which is famed for featuring nude girls, including the likes of Pamela Anderson and Kate Moss, has had a massive SFW overhaul.

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PA 7576651 Playboy Reveals The First Issue Of Its New Look MagazineAP/Risto Bozovic

Playboy took the decision in October last year to try and become more accessible as it enters its 63rd year.

The magazine has a more contemporary feel, reflected in its choice of cover star Sarah McDaniel – a model known best for her Snapchat and Instagram accounts. The front cover is similar to a Snapchat image and pictured in a ‘selfie style’.

Playboy Theo Wenner Playboy Reveals The First Issue Of Its New Look MagazinePlayboy/Theo Wenner

Playboy also chose Sarah McDaniel as she is a model who rose to fame through her use of social media.

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Airbrushing images to enhance their models in the magazine has also been ditched as the magazine tries to head in a new direction.

Miss March 2016 Dree Hemingway Centerfold by Angelo Pennetta 1 Playboy Reveals The First Issue Of Its New Look MagazinePlayboy/Angelo Pennetta

Explaining the move away from nudity Cory Jones, Playboy‘s Chief Content Officer, told the New York Times: “You’re now one click away from every sex act imaginable for free. And so it’s just passe at this juncture.”

It’s all change for the company at the moment. Just a few weeks back they announced they’d be selling the Playboy mansion, but the new owner would have to house old Hef.

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Hugh Hefner and Playboy Bunnies Playboy Reveals The First Issue Of Its New Look MagazineRachel Murray

Other editorial changes in the Playboy rebrand include a ‘sex-positive female’ writing a sex column, art and more coverage of liquor.


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