With Sue Perkins, Mel Giedroyc and Mary Berry all leaving the Great British Bake Off after BBC announced the show would be moving channels, Channel 4 no doubt had to fork out a lot of cash to keep Paul Hollywood as a host.
And fork out a lot of cash, they did.
The BBC baking show was bought by Channel 4 earlier this month when they outbid the BBC’s reported offer of £15 million per year to keep the programme.
The Sky-owned production company Love Productions was reported to have refused to entertain any offers under £25m a year, leading to the show’s move to Channel 4, Indy100 reports.
Because no other hosts have been chosen, Channel 4 has effectively paid £25 million for the world’s most expensive marquee and one judge, Paul Hollywood.
Confirming his decision to stay with the show, Hollywood said in a statement:
I am delighted that I will be continuing as a judge when Bake Off moves to Channel 4. I want to thank the BBC and Mel and Sue for making my time in the tent great fun and really rewarding.
He also forgot to mention Mary Berry. Which is a little awkward.
And people on Twitter have been quick to point out that that Channel 4 may have made a large error in failing to keep three quarters of the show’s talent:
— David Grimstone (@DavidGrimstone) September 22, 2016
— Joe Mortell (@joemortell) September 22, 2016
At this point I'm not ruling out the possibility that the tent could quit. #gbbo
— Scott Reid (@scottreid1980) September 22, 2016
— General Boles (@GeneralBoles) September 22, 2016
I would watch a baking programme with Mary Berry and Mel and Sue on BBC. Love Productions don't have copyright on competitive baking. #GBBO
— Jane Merrick (@janemerrick23) September 22, 2016
Will people still watch GBBO? Probably.
Will it be as good as the BBC original? Given what has happened to shows like Top Gear after switching hosts, probably not.