ITV’s Loose Women has been blasted as sexist by a guest who was axed from the show.
Daniel Wheeler was supposed to appear to discuss his incredible body transformation and new life as a personal trainer, but was dropped from the show after refusing to appear topless, reports the Daily Mirror.
Producers allegedly wanted Daniel to perform a shirtless catwalk, rather than just discuss his amazing two-year eight-stone weight loss, prompting him to complain of sexism and being treated like a piece ‘of meat.’
When I declined, they carried on pushing and I agreed to lift my top and show my abs.
But I still wasn’t comfortable. So I called them back and told them.
They asked if they could film me working out topless and I said no. Then they emailed and said I had been dropped.
I felt objectified as a man. It’s double standards – can you imagine if it was Top Gear and Katie Price was dropped for refusing to take her top off?
The worst thing is I spent £10,000 redoing my website.
I’m pretty sure if I was a woman, this stipulation would never be enforced or even asked. I feel let down as I have spent a lot of time and money preparing… to be sacked off and treated like a bit of meat.
A spokesperson for the show argued that ‘as a daily live show items often change.’
But Daniel definitely has a point. It takes a lot for someone to share their transformation online with followers who support them, but that is more often than not a selfie taken alone in the mirror.
Loose Women seemingly wanted to parade him in front of a live, baying audience – and he has every right to say no to that.
Nonetheless, Daniel -who now runs Life Changing Fitness– should be proud of how far he has come, and keeping his integrity in tact.