This powerful advert against gun violence is called ‘Guns With History’ and it’s currently doing the rounds on the web.
Grey New York did what they’re calling “the unthinkable” and opened up a real-looking gun store in the heart of New York City. Their aim? To catch the reactions of possible customers when told about the sobering history of each weapon.
With the video, they aim to change the perceptions of those who think possessing a firearm will give them protection and provide them with safety. And those who the secret cameras capture definitely allow the history of each weapon to teach them a few things about that very idea.