The battle for the best Christmas ad of 2015 has raged on for weeks already, but there is a bizarre new candidate entering the mix.
Multi-purpose store Robert Dyas has produced a commercial that is creating waves online, largely because nobody seems to actually understand it.
In the 60 second clip employees and customers alike point out products of interest, while simultaneously announcing their sexuality to the world.
You need to see it to believe it.
“Look at this Christmas tree. It is perfect for a gay person, or a straight person.” Surely a Christmas tree is just perfect for anyone who wants to celebrate Christmas with a tree?
Needless to say the internet is just as bemused.
Hi, I'm Tom. I'm straight and I watch this Robert Dyas ad because it's brilliantly jaw droppingly awful. https://t.co/y9xWw7QVlW
— tom jamieson (@jamiesont) December 13, 2015
— colin macfarlane (@Cmacf76) December 13, 2015
Judging by the comments, a lot of people have missed the point of the @RobertDyas advert. Surely it's DELIBERATELY cheesy?
— Sneezy (@happyandbashful) December 13, 2015
I have now watched this Robert Dyas advert twice and honestly, have I moved into a different space-time continuum? https://t.co/lPdNKwRoPM
— Jeremy Vine (@theJeremyVine) December 13, 2015
— Chris Jones (@ChrisJonesGeek) December 12, 2015
But some people have noticed an uncanny similarity between Robert Dyas effort and an equally confusing furniture advert that has race relations in its sight.
— Stephen Grant (@stephencgrant) December 13, 2015
The soundtrack is the cherry on the top of the cake for Red House Furniture. Maybe that is something Robert Dyas’ marketing team can work on for 2016.
Whatever the reason, people are definitely talking about Robert Dyas so I guess that is mission accomplished.