We believe this popular ad did not pose any safety risk and many fans were inspired to create their own video versions. Of course safety is our number one priority and our online tutorials also included taping the can end as an extra precaution.

Although we acknowledge the ASA decision, the TV campaign is over and we have no plans to run it again.

38738UNILAD imageoptim beans2 Heinz Advert Banned For Being Too DangerousYoutube