In a new election season stunt, air travel company JetBlue offered 150 unsuspecting passengers the chance to win a free holiday.
In the social-experiment/promotion, JetBlue promised an airplane full of passengers a free round-trip ticket to somewhere on the company’s route if they could ‘reach across the aisle’ to unanimously decide on a destination, reports Mashable.
According to Refinery 29 the lucky travellers were all in with the chance of winning the prize, but there was just one catch – they would only get the travel certificates if they could all agree on a single location before the six-hour flight from Boston landed in Phoenix.
MullenLowe – who partnered with JetBlue for the promotion – Executive Creative Director Tim Vaccarino told Adweek:
JetBlue is one of those brands that is very comfortable being involved with the bigger conversation.
This being one of the most polarising political climates in history, we saw an opportunity to make a comment about what’s truly possible when we all work together.
The four-minute long video shows passengers discuss, vote, and even put forward their case for different destinations and thankfully the experiment does have a happy ending as all the passengers manage to agree on a trip to Costa Rica.
The announcer says at the end of the video: “If people compromise and come together, all parties can win.”
If only it could be applied to politics.