This news station’s decision to hand their female weather reporter a cardigan has sparked outrage online.
Social media users have accused the news station of sexism after they made a female reporter cover up halfway through a life forecast.
The clip – which has been widely shared online – shows meteorologist Liberté Chan carrying out a broadcast on Los Angeles news station KTLA in a sleeveless dress when a cardigan is waved at her from off camera.
It’s pretty clear that not even Chan understand why she is being told to cover up as she asks: “Why? Because it’s cold?”
But the male voice from behind the scenes explains: “We’ve been getting a lot of emails.”
Chan took the request in good humour and put on the sweater, but she later posted a video on Facebook of her and her colleagues reading out some of the emails that were received, ABC News reports.
The emails included comments such as: “Liberté Chan’s dress is totally inappropriate for a Saturday morning news… looks like she didn’t make it home from her cocktail party last night.”
Another blamed both Chan and her producer for the poor choice in clothing:
Liberté Chan looks like she stayed out late at a party and came to work in the same dress. Not appropriate for a morning news weather report.
The show’s producer should not have allowed her to do it in a cocktail dress. Handing her the sweater during her report was also in very poor taste.
Twitter was quick to criticise the news station, saying the incident was ‘sexist’ and a ‘double standard’:
— Vanessa Richards (@VanessaRTWCNews) May 15, 2016
So my local news station handed a sweater ON AIR to the woman doing the weather to "cover up" because they "got emails". Bad on you @KTLA.
— Lori (@mctclover) May 15, 2016
I highly doubt you would ever force a man to "cover up" live on air. Completely tasteless .@KTLA
— Aimi (@ak630) May 15, 2016
"Coming up, on @KTLA: Does that tie really match our sports anchor's jacket?"
Spoiler: it doesn't matter at all, because he's a guy.
— Derek Willis (@derekwillis) May 15, 2016
— Heather Poole (@Heather_Poole) May 14, 2016
While the station’s approach to the situation was clearly not thought through, Chan has taken it lightly.
She wrote on Facebook: “I’ve worked on-air for 10 years and by now I’ve learned that everyone has an opinion and you have to have a thick skin to work in this business. It’s a visual medium and sometimes your outfit works and sometimes it doesn’t.”
They definitely could have handled the situation better.