If ever there’s been a time for a little old-fashioned Girl Power, it’s now, and who better to deliver than the Spice Girls?
Previously unseen footage of the pop superstars schooling a sexist video director has been released on Twitter.
The two-minute clip shows the Godmothers of Girl Power protesting to a request for them to flash more flesh on set, while filming a 1997 TV advert for Polaroid’s SpiceCam.
The Spice Girls dragging the makers of the Polaroid ad they were appearing in for trying to make them show their cleavage and midriff. pic.twitter.com/UBAvqIJ5Gq
— I DON'T KNOW HER (@I_Dont_Know_Her) November 14, 2016
The unnamed film director was captured on camera asking the Spice Girls to ‘have a cleavage showing and a midriff showing’, and Mel B immediately questioned his artistic integrity.
When she asked why it was necessary, the misguided man replied, ‘It’s every man’s fantasy’, before mansplaining to the band mates, ‘That’s showbiz’.
Unsurprisingly, Mel B told him to fuck off.
Seeing the argument unfold, Geri Halliwell politely explained the error of his sexist ways – at a time, we must remember, when this sort of behaviour was widely accepted.
Meanwhile, speaking to the director, Geri said, ‘You should know better’, dubbing his excuse a ‘cop out’.
You’re in advertising. What sort of example is that setting?
The bare-faced chauvinist replied, ‘An excellent example to young men.’
The systematic bullshit is illustrated perfectly by the man filming the outburst, who apparently thinks the film director ought to ‘spank’ the disobedient girls.
It seems the Spice Girls’ protests didn’t fall on deaf ears.
The advert ended up featuring very little of the girls. Or their midriffs… Or, in all fairness, much of a narrative.
Either way, this is truly Girl Power in action.
The revolution starts with music, people.