If you want to increase your country’s birth rate, put a sexy advert on TV.
Last year, a string of campaigns were released over national television encouraging Danish people to procreate.
And now, thanks to the sex-targeted campaigns – including one called ‘Do it for mom’ – Denmark’s birth rate is set to increase.
Danish company Spies Travel released a video with the slogan ‘Do it for mom’ in September 2015 urging people to have children to help reverse the country’s aging population and please their parents.
Featuring an elderly Danish woman imagining her future grandchild, the advert says:
The Danish welfare system is under pressure. There are still not enough babies being born, despite a little progress. And this concerns us all. But those who suffer the most are perhaps the mothers who will never experience having a grandchild.
The advert goes onto say that statistically, more people have sex on sunny holidays. So to target parents without grandchildren, the video says that if they make a contribution to the company, Spies Travel will provide their child with an activity package and holiday discount.
Their slogan is – quite appropriately – ‘send your child on an active holiday and get a grandchild within nine months’.
And it’s done just that.
Nine months on from the release of the adverts, local reports have suggested that Denmark is set for a baby boom with 1,200 more babies due to be born this Summer compared to last year, The Independent reports.
The country’s national broadcaster also aired a programme titled ‘Knald for Danmark’ or ‘Screw for Denmark’.
If there was ever a way to grab the attention of Denmark’s younger population, this was it.