If there’s one thing that road safety officials have consistently been doing for the past few years, it’s making their adverts stick in your brain.
And this one coming out of New Zealand is no exception. The hard-hitting 1-minute clip by the NZ Transport Agency is both expertly shot and quite shocking at the same time.
The concept is different to ones we’ve seen before and gives you a perspective from both sides of the impending accident. Fair play. It definitely does its job.