Sometimes, we all need a little help.
Parallel parking is one of the more difficult maneuvers to mast when learning to drive a car. Even after passing their test, it seems some people still find the task impossible and park their car so far away from the curb that they need a taxi to the pavement.
But this new billboard has been made to help
me you out.
Leo Burnett Germany is a marketing agency that has worked with Fiat to demonstrate their new parking technology.
They put a digital billboard on a wall in front of an empty parking space, which then uses the same technology as the car to help guide people into the space.