Facebook learned a valuable lesson on Sunday when they mistakenly declared a nation was at war.
The social media platform was trying to help the citizens of the Philippines celebrate their Independence Day, but they got it pretty damn wrong.
As reported by Elite Daily, the issue revloved around the nation’s flag.
The flag of the Philippines is designed so that it can be inverted to signify times of war, and times of peace.
Facebook hadn’t done their research on this fact, and opted for the war-time display.
— Official Gazette PH (@govph) June 2, 2016
It did not go unnoticed by other social media users, who in what was a subtle if not completely unintentional act of protest, took to Twitter to vent their concern…
DEAR FACEBOOK: Please do change or apologize for this inverted flag of the Philippines! We are not on a war! pic.twitter.com/NRnAPizU45
— ianLK1 (@ianLK1) June 12, 2016
Facebook issued an apology to the nation via the Philippine Star. It read:
This was unintentional, and we’re sorry. We care deeply about the community in the Philippines and, in an attempt to connect people on Independence Day, we made a mistake.
— Irene Mindanaoan.com (@mindanaoan) June 12, 2016
The cock up, no matter how innocent, does indicate that Facebook could potentially benefit from promoting greater diversity among its own ranks.
According to Elite Daily, as of last summer 55 per cent of the site’s employees are white, 36 per cent Asian and Hispanic, while just six per cent are African American.
So lesson learned, but hopefully the need for change also recognised.