The internet, famous for cats falling off things and, well, basically just cats falling off things. But now there’s a new viral sensation in town, and it comes in the form of an incredibly dull business infomercial.
What is a turnaround? Well, that seems to be the question, and over 1 million people seem to want to know the answer to it.
Luckily, Juliana Morgan – the face of the oil industry logistics firm behind the advert – is on hand to answer all your EPCM-psi questions, and she knows her stuff.
In recent weeks, the video has flooded pretty much every corner of the internet and has been the focal point of countless, countless ‘reaction’ YouTube videos.
And, in an effort to REALLY get the message out there, the firm have even put together a Spanish version AND a Japanese version…
We have to take our hats off to EPCM PSP’s marketing team.
@PaperHegemony I'm suddenly very interested in EPCM-PSI and how the manage turnaround on oil refineries, is that acceptable and normal?
— Robin Tinsley (@tinzDROID) March 3, 2016Advertisement
They definitely know how to Internet.