I’m going to throw it out there and say when ordering a pizza, size matters, and of course, I’m saying bigger is better.
But Papa John’s has just launched teeny tiny little beeza pizzas, which is essentially exactly what it sounds like – pizzas for bees.
The bee population in the UK is dramatically dwindling, which is a huge concern given the insects save the economy around £1.8 billion a year because of the hard work they do.
This isn’t the first big brand incentive to save the bees, as we’ve already seen initiatives like the bee stops in Utrecht, in which the Dutch city added grass and wild flowers to the top of all of its bus stops to encourage pollination, and McDonald’s even introduced tiny little replica restaurants for bee customers in Sweden.
Now, Papa John’s has created the beeza, which is just one inch in diameter, made with real Papa John’s dough, a passata base, topped with wild flowers including forget-me-nots, rose geraniums and sprinkled with a mix of local pollen, rosemary and thyme – a classic bee topping, of course.
The beeza was created by Thom Whitchurch, who is also the brains behind ‘Britain’s first tiny cookery school’ alongside the pizza brand, Metro reports.
Sadly, you won’t be able to buy the mini pizzas, Papa John’s us using them to support the work of the Bumblebee Conservation Trust by giving out packs of native wildflower seeds through its social channels, to help customers grow their own plants which attract the bees.
The Conservation Trust will be the brand’s charity partner from July 15 until September and customers can donate the change from their orders, including from their new pizza The Bee Sting, which is a hot and spicy base of Amarillo chilli, topped with signature pepperoni, mozzarella, fresh green chilli and a sweet wild flower honey drizzle. Wow.
In a statement, Papa John’s UK marketing director Giles Codd said:
Bees are fundamental to the making of pizzas, so we wanted to give them a slice of the action and create one perfect for them whilst raising awareness of the well-publicised issue of declining bee populations both here in the UK and across the globe.
We hope the new Bee Sting pizza, goes down as well with our customers as the ‘Beezza’ did with the bees.
Saving the bees and eating pizza? What a dreamy combo.
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Emma Rosemurgey is an NCTJ trained Journalist at UNILAD. She graduated from the University of Central Lancashire in Preston and started her career in regional newspapers before joining the LADbible Group team in 2017.