You’ve got to admire the guy’s bravery – this 23-year-old actually believes he can listen to Rick Astley’s ‘Never Gonna Give You Up’ on a loop for four days straight and not go absolutely batshit crazy!
Choir-master Jack White resisted the urge to listen to his namesake’s ‘Seven Nation Army’, instead opting to lock himself inside a hotel room in Southampton and intentionally RickRoll himself for days on end.
He will hear the song, which is infamously part of an Internet pranking sensation, over 2,500 times as part of a charity challenge in support of his nephew, who has type 1 diabetes.
In that time, he won’t be allowed to go on online, read or do anything else to distract himself from the 1980s song, including speaking or even humming along. That’s dedication!
He is living on a diet of porridge, rice and water and will not wash during the entire task which is being live streamed on YouTube.
Supporters of Jack selected Astley’s trademark hit via an online poll of the “three most annoying songs in the world” – the other contenders were ‘Let It Go’ from Frozen and viral sensation ‘Trololo’ by Eduard Khil.
Speaking to BBC 5 Live, he said:
I’m not really much of a Rick Astley fan and I definitely won’t be after Monday! All I get is basically rice and porridge and then water. The idea behind not washing is the fact that it’d give me something to look forward to, something to break up the day – have a bath, relax. There is no enjoyment. I’ve basically got to stare at the wall for four days.
I’ve worked really closely with a psychotherapist who donated her time and it has helped me to know how to be still, because I don’t know how to do that – I’m always doing something and always talking. Rick Astley is probably not going to be my best friend by Monday afternoon.
Jack’s unique challenge kicked off at midday yesterday and will run until 3pm on Monday, after 75 hours of incessant Astley warbling, and he has already raised £2,000 for the Juvenile Diabetes Research Foundation.
And the singer himself has even posted his support for Jack’s endeavour on his Facebook page.
To find out more and to donate to this self-inflicted torture, visit Jack’s JustGiving page here.