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Michael B. Jordan Accused Of Cultural Appropriation Over New Caribbean Rum

by : Julia Banim on : 22 Jun 2021 08:40
Michael B. Jordan Accused Of Cultural Appropriation Over New Caribbean RumPA Images/AllianaSabrina/Twitter

Michael B. Jordan has been accused of cultural appropriation following the introduction of his new rum.

The 34-year-old actor and producer recently took to Instagram to share pics of his new rum, christened J’Ouvert after the Antellian Creole French term meaning ‘daybreak’.

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A description on the rum box packaging describes J’Ouvert as having ‘originated in the pre-dawn streets of Trinidad, as celebration of emancipation combined with Carnival season to serve as the festival informal commencements.’

The description continues:

Crafted on those same islands, J’OUVERT Rum is a tribute to the party start.

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J’Ouvert marks the beginning of an annual two day carnival event in Trinidad and Tobago, a celebration filled with plenty of costumes and dancing through the streets.

Some people have now accused Jordan of cultural appropriation, slamming him for trademarking the name of a celebration with which he has no apparent connection.

One person tweeted:

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Michael B. Jordan never been to J’Ouvert or mass. But has the nerve to want to profit off West Indian culture and call it J’Ouvert Rum….

Another wrote:

If Michael B. Jordan makes a commercial for this rum with a fake J’Ouvert scene…. just file him and Kendall Jenner under the same tab.

Meanwhile, speaking with Newsday, Minister of Trade and Industry of Trinidad and Tobago, Paula Gopee-Scoon, has described the issue as being ‘of extreme concern’ in terms of intellectual property.

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If you have been affected by any of the issues in this article and wish to speak to someone in confidence, contact Stop Hate UK by visiting their website www.stophateuk.org/talk

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Julia Banim

Jules studied English Literature with Creative Writing at Lancaster University before earning her masters in International Relations at Leiden University in The Netherlands (Hoi!). She then trained as a journalist through News Associates in Manchester. Jules has previously worked as a mental health blogger, copywriter and freelancer for various publications.

Topics: Celebrity, cultural appropriation, Michael B. Jordan

Credits

Newsday
  1. Newsday

    Controversy brews over Michael B Jordan’s J’Ouvert rum