Company Offers Footwear Fanatics ‘Dream Job’

by : Lucy Connolly on : 28 Jan 2019 15:37
Company offers footwear fanatics dream jobCompany offers footwear fanatics dream jobSWNS

Calling all footwear fanatics: if you’ve ever wanted to incorporate your passion into your career, I might have just the thing for you.


Well, not me per se, but global fashion platform Lyst, who is on the hunt for the biggest ‘sneakerheads’ in the world to join their team.

The fashion site plans to assemble a team of ultimate geeks, who will need an impressive knowledge of footwear so they can advise the company on future content and reports.

But it isn’t that simple; in order to get the job, applicants have to pass an IQ test – which the company is convinced only the most dedicated followers of ‘sneaker subculture’ will pass.


To make it through with a top score and get the job, applicants will need to utilise their knowledge of all things footwear.

Even passing the test won’t guarantee you a place on the team though; once participant have aced the test, they will then be given the chance to submit their application to become a paid member of Lyst’s Sneaker Intelligence Unit.

Company offers footwear fanatics dream jobCompany offers footwear fanatics dream jobSWNS

Members of the Sneaker Intelligence Unit will receive a bottomless trainer allowance, a salary, and entry into exclusive global industry meet-ups and launches.

A spokesperson for Lyst said:

Sneaker culture pulls from all kinds of influences, from music to politics, sport and design, and to pass our test your knowledge needs to be both broad and deep.

We are on the hunt for the country’s premier sneaker experts to form a Sneaker Intelligence Unit, which will help focus our attention on the kicks which are poised to cause an impact on the scene.

The participant with the top score will have the chance to join our team, with an aim to entertain followers of sneaker culture with insightful content from the frontline of footgear.

Applicants who perform best in the test and go on to join the team will also receive an expert profile on the Lyst network. As such, they will receive recognition as some of the most in-the-know sneaker experts in the industry.


The IQ test is no easy feat though; the challenging test asks participants a series of questions, with responses being timed and an anti-cheat history tracking functionality in place. So it looks like you won’t be able to ask Google if you get stuck.

To progress to the next stage of the process, candidates need to achieve a score of 80 per cent or above. Then, they will be invited to take part in a follow up ‘mastery’ stage challenge.

Company offers footwear fanatics dream jobCompany offers footwear fanatics dream jobSWNS

If it gets too tough for you, don’t worry because the test also gives participants the option to give up at any stage.

A spokesperson for Lyst added:

This isn’t a task for the faint-hearted, and sneaker-casuals may find themselves in deep water quickly.

We really are looking for the best of the best – someone who could rattle off the most up-to-date collaborations and footwear breakthroughs, as well as calling upon their in-depth knowledge of the designs, designers and events which helped to shape a global fashion phenomenon.

To test your sneaker knowledge and take part in the Sneaker Intelligence Unit task, click here.

If you have a story you want to tell, send it to [email protected]

Lucy Connolly

A Broadcast Journalism Masters graduate who went on to achieve an NCTJ level 3 Diploma in Journalism, Lucy has done stints at ITV, BBC Inside Out and Key 103. While working as a journalist for UNILAD, Lucy has reported on breaking news stories while also writing features about mental health, cervical screening awareness, and Little Mix (who she is unapologetically obsessed with).

Topics: Fashion


  1. Lyst.co.uk

    Sneaker Intelligence Unit