Women Start To ‘Dress Their Age’ At 40, Men At 37, Say Researchers

by : UNILAD on : 09 Jul 2018 08:49
Women hit a 'style rut' at 40Women hit a 'style rut' at 40Paramount Pictures

According to research, women reach their ‘style crossroads’ at the age of 40, while men start to find clothes shopping ‘trickier’ at 37.


2,000 adults took part in a survey and were asked, when they felt they could ‘no longer’ wear the clothes they used to – and instead ‘dressed their age’.

Of the subjects, two thirds become less experimental with what they wore, and simply stick to ‘what they know’.


Almost half of people said they were too embarrassed to adorn ‘on-trend’ clothing, and two in five struggle to know what suits them.

Commissioned by savings site VoucherCodes, the research also found 28 per cent of people in Britain think they dress younger than their actual age.

Anita Naik, lifestyle editor at VoucherCodes, said:

For many of us, what we wear is very much part of our identity and how we want to be perceived by others.

You’d assume that by the time you reach your late 30’s you’ve got your style down to a tee, but how we want to be perceived can change as we get older.

The results suggest we become a little more subtle with our style as we get older – making us less likely to commit fashion faux pas.

David Beckham at Fashion WeekDavid Beckham at Fashion WeekGetty

The research found it’s a ‘myth’ those in their 30s and 40s stop trying to keep up with the latest fashion.

In fact, the average 35-to-44 year old spends £321.57 on clothing a year – more than any other age group.

But sadly, around one fifth of items bought stay in the wardrobe – tags on, never to be worn.


Overall men and women will spend a total of £14,210 and £20,740 on clothing respectively during their lifetime, according to the research.

Kendall JennerKendall JennerGetty

Men will end-up wasting a total of £2,292 on pieces which end up in the bin or the local charity shop – and similarly, women will spend £3,343 on fashion they later regret buying.

Carried out through OnePoll.com, the research also found the typical woman will adopt five different styles or looks and the average man will adopt four – throughout their adult years.

It also emerged four in 10 people in Britain have items of clothing they think they are now too old to wear – although 15 per cent also own pieces they think they are too young for.

Fashion shoesFashion shoesGetty

Around one third of Brits are self-proclaimed ‘followers of fashion’. However, 41 per cent think it gets harder to keep up with clothing trends as you get older.

More than half actively keep an eye out for fashion bargains and regularly use vouchers online to get discounts on clothing.

Anita Naik added:

Picking up a bargain or discount is always a bit of a buzz, whether it be clothing or something else entirely – but remember, it’s only a bargain if you’re actually going to wear it.

Try not to buy impulsively, think about when you will wear it and what else you can pair it with.

Ask for a friend’s honest opinion if you’re having second thoughts.

No chance I’m ‘dressing my age’ at age 40!


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Topics: Fashion