Asda Giving Away Free Veg Instead Of Throwing It In The Bin

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It’s not often you see the word ‘free’ in a corporate chain of supermarkets, but your eyes aren’t deceiving you…Asda were giving away free vegetables yesterday.

The Asda store in Barry, Wales, lined up seven trollies brimming with vegetables for people to take for free to save them from going to waste.

The inspired initiative has received a lot of online attention, commending the supermarket for taking action against food wastage.

Aled Williams, a regular at ASDA Barry and father to a carrot-enthusiast, told UNILAD:

I saw the food yesterday evening and was pleased to see ASDA being proactive in offering free veg rather than just throwing it away.

It’s too easy for large companies just to throw this food away and not think of the wider consequences, especially with so many people visiting food banks.

It obviously resonated with me more at this time as so many of us over indulge at this time of year. I would like this food to be offered to homeless people, charities, care homes, owners of livestock or soup kitchens that could use the veg to cook with & help others.

I did smile as people were doing the ‘Scooby-do’ second look when they saw the veg and then another look when they realised it was free.  People were taking the odd bag and  I just wanted to share it to try and get more people to take some much needed food.

Check out the video below about food waste:

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Aled continued:

I live in Barry and shop regularly at Asda. My boy loves his carrots and couldn’t believe his eyes when he saw the trolleys full of them.

I certainly think this should be a regular occurrence possibly linked with charities each month.

I would love to see all supermarkets involved in this initiative and also have them working together to help support food banks, homeless etc.

It’s time to stop this waste especially when so many need so much help.

Every year in the UK, 18 million tonnes of food end up in landfill, approximately a third of this wastage is from retailers alone.

This comes while food poverty in the UK is on the rise, with Oxfam and Church Action on Poverty estimating over 500,000 people in the UK are now reliant on food parcels.

Slowly but surely it seems supermarkets are now doing their bit to avoid food wastage.

Just a few months ago Morrisons released their £3 wonky veg box in a bid to stop food wastage and to make healthy eating affordable – the box contained enough food to feed a family of four for a week.

Last year Tesco also made a vow to make sure all usable food waste from its stores is donated to charities and community groups by 2017.

It’s not clear whether this is going to be a regular thing, but we certainly hope so!