One of the many things fans love about the naughtiest superhuman in Marvel is his capacity to reference everyone and everything, from Liam Neeson to Judy Blume.
Now, Deadpool is up to his old pop culture juggling tricks again, and with a fourth wall-breaking marketing plan to boot.
Walmart shoppers were startled and amused when browsing the US supermarket’s BluRay section, only to find the Human Mutate had photobombed many BluRay slips of iconic movies.
Check it out in the images below:
In the biggest plot twist of this film’s marketing campaign – #Fox has now released classic & contemporary films in their library on blu ray with #Deadpool photobombing the respective covers. (Walmart exclusive) pic.twitter.com/DmMHXhfYeL
— Jayme K (@brainexploderrr) May 15, 2018
So Walmart is going to have Deadpool 2 slips for a bunch of different movies next week. Wow pic.twitter.com/mqHSHBvidb
— Nick (@31FilmTalk) May 9, 2018
can someone in america go to walmart and buy me all the deadpool variant cover dvds please ty x
— keeley (@edgarvvright) May 17, 2018
Deadpool Has Invaded the Rest of Walmart’s Movie Aisle With a Brilliant Blu-ray Stunt ! pic.twitter.com/tQlbRrFod9
— Affan (@affanfilms) May 16, 2018
Just went to Walmart n saw this who else is hyped for Deadpool!!!! Which one is your fav cover btw pic.twitter.com/rHSocRPVTU
— Michael (@Th3Patriot12) May 15, 2018
You could find Deadpool brandishing scissors as Edward Scissorhands, (a frightening combo), as well as Deadpool channelling his inner Clint Eastwood in The Good, The Bad and The Ugly.
You could even see him raging against corporate dreariness in cult classic Office Space, and stepping into Keanu Reeves’ shoes in Speed.
Of course, the films inside the covers remain untouched by Deadpool’s ironic wit (as far as we know…) Although, a copy of Fight Club brandishing the masked face of Wade Wilson would still be a worthy addition to any film buff’s collection.], surely!
For those looking for the DEADPOOL photobomb BluRays at Walmart—I was there when they opened the case. They only got 2-3 of each title and then the rest were Deadpool 1 Blu Rays.
— Marvelicious Toys (@MarveliciousToy) May 15, 2018
So Walmart is releasing Deadpool covers for some movies soon, and I gotta say…this is one of the few movie collectibles I would spend ALL OF THE MONEY on if I had it. pic.twitter.com/CO4XC6lN90
— TheHeroOfTomorrow (@CartoonHeroGuy) May 15, 2018
— Ben James (@Super_Sullivan) May 16, 2018
— Marvel heroes (@Univers_Marvel) May 16, 2018
— Dan (@shadowkass101) May 16, 2018
These exclusive covers are part of Fox Home Entertainment’s two year anniversary special edition Blu-ray of Deadpool, just as the sequel blasts into cinemas.
Fans were delighted by this typically off-beat move, which feels like just the sort of confusion Deadpool would approve of. Particularly in regards to taking over the covers of Logan and three of the most recent X-Men films. Poor Wolverine…
One person on Twitter announced:
So Walmart is releasing Deadpool covers for some movies soon, and I gotta say…this is one of the few movie collectibles I would spend ALL OF THE MONEY on if I had it.
While another chuckled:
This was hilarious to see first thing after walking into Walmart. Looooove me some Deadpool.
Wow. Twitter doesn’t lie… Deadpool really is on all the movies at Walmart ?? pic.twitter.com/oFWde2Drqv
— morgan bujnowski (@BujnowskiMorgan) May 16, 2018
Did we go to Walmart just to buy movies with Deadpool covers? Yes. The answer is yes. pic.twitter.com/RJ006uK5WA
— Dimitreus Newell (@GyftedDim63) May 16, 2018
This was hilarious to see first thing after walking into Walmart. Looooove me some Deadpool. pic.twitter.com/UQ6h9FOBiI
— Chelsea ?? (@Panda__Xo) May 17, 2018
If someone wants to buy me the Deadpool bluray from Walmart with the My Cousin Vinny cover….I might consider nuptials… pic.twitter.com/V0BjGZi9GE
— Kelly K (@Kelly_K88) May 16, 2018
— Jennifer Lynn (@sassybella10) May 16, 2018
This hilarious stunt occurred after Deadpool/Ryan Reynolds joked about his fate at the hands of Thanos on The Late Show with Stephen Colbert.
Deadpool managed to savage everyone during his brief appearance, even referring to Stephen as ‘Jimmy’ and insinuating the audience were old. He even poked fun at Ryan Reynolds (i.e. himself) who he described as being a ‘huge asshole.’
However, at the end of his appearance, Deadpool grabbed at his stomach, as his body started to evaporate; much like in the heart-wrenching scenes from Avengers:Infinity War.
Turning accusingly to Stephen, Deadpool made the following exclamation as he vanished from existence:
Oh God I don’t feel well…oh what the f*ck! Thanos! You don’t have the budget for this Colbert!
— Lachlan Roberts (@LachlanBRoberts) May 17, 2018
This is ?? All the real movies inside but with Deadpool covers. At Walmart pic.twitter.com/T2WBrK8ymr
— CRIV_215 (@DJRandomDamage) May 17, 2018
Half tempted to go to Walmart just for the Deadpool bluray boxes…..
— ✨ Ash ✨@16 days! ? (@Shijimamajo) May 17, 2018
These high resolution doctored covers are incredibly detailed, and it’s kind of easy to imagine Deadpool keeping Tom Hanks company in Cast Away or as a fast talking misfit in Revenge of the Nerds.
Which remake would you most like to see?
— Idle Hands (@idlehandsblog) May 17, 2018
I saw that Deadpool 2 display with all the movie covers and I’m making a trip to Walmart just to buy that Terminator blu-ray.
— Muffy Saint-What-a-burger (@furkyourwurk) May 16, 2018
@VancityReynolds Love the awesome marketing you are doing on behalf of the Deadpool 2 movie at my local Walmart. Now only if you were actually in all these movies! I can't wait to see the movie this weekend!! https://t.co/wLifCPXN02 pic.twitter.com/OAzQfDqFwm
— Diane Tiller (@tillerfish1) May 16, 2018
You can catch Deadpool 2 in cinemas across the UK right now. It’s certainly good to have him back!
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Jules studied English Literature with Creative Writing at Lancaster University before earning her masters in International Relations at Leiden University in The Netherlands (Hoi!). She then trained as a journalist through News Associates in Manchester. Jules has previously worked as a mental health blogger, copywriter and freelancer for various publications. When not Lad-ing about, she enjoys cooking, reading and trying not to fall over in Yoga.