The virtues of Rotten Tomatoes are there for all to see. While studios blame it for turning people away, it actually allows really good films with a low PR budget to make it big.
Just look at something like Jordan Peele’s Get Out which was made for $4.5 million, earned $175 million and was given a Rotten Tomatoes score of 99%. That’s a selling point whether major studios want to admit it or not.
Anyway, Stephen King’s It was given a very respectable 87% on Rotten Tomatoes and given it already had pretty solid PR with the whole killer clown episode last year and the fact they made Pennywise absolutely terrifying, meant it had a very good opening weekend.
Check out the trailer below:
I say very good, what I mean is that is absolutely smashed all the box office records for September and October.
Already it has made around $123 million, which is more than any movie between Labor Day and November. It is also the second-biggest weekend for an R-Rated movie, behind only Deadpool.
It's also the biggest opening weekend for a horror movie ever, more than double the $52 million Paranormal Activity made and nearly triple third place The Conjuring at $41 million.
Add to that the record for the biggest opening day for a horror movie ever at $51 million and the highest Thursday night preview ever for a horror film at $13.5 million and it's easy to see just how well It is doing.
Incredibly It has managed this following two of the worst weekends of this century at the box office. It's also doing this while America's fourth most populous state, Florida, is on lockdown thanks to Hurricane Irma.
So yeah, says it all really. Get down the cinema and watch the biggest movie of the year.