Chocoholics rejoice, because Cadbury is bringing back its legendary Caramilk bar as a limited edition – and resellers are already onto it.
For those who don’t know, the bar combines white chocolate with caramel flavours – and while I’ve never actually had any, it sounds bloody delicious, but also, like a Caramac bar, but with Cadbury – you get the idea.
The Caramilk bar was first sold in Canada 50 years ago, back in 1968.
It was then sold in Australia and New Zealand in the early 1990s, up until it was discontinued in 1994.
They were then brought back to New Zealand in July last year, but they were only available as a ‘limited edition’ – with just a million bars being made.
Yet, alas, it’s lucky Australia enjoying the return of the Caramilk but again, it’s a limited edition and is being retailed at approximately £1.69 per bar.
At retail price that is because people have been making the most of being able to get their hands on it and are selling them online – at much higher prices.
What’s the exchange rate of Bitcoin to Caramilk squares?
— Ben Palmer (@palmersaurusrex) February 14, 2018
When I say ‘much higher’, I’m really not joking.
People are suggesting it’s the ‘new Bitcoin’ and are rumoured to be selling it at $10 a square. What!?
One person commented:
OK, so Cadbury brought out a limited edition ‘Caramilk’ chocolate… Sold out everywhere, now they are on eBay for $19.00 a block… CadburyAU this is a joke. Ease up on the banter Cadbury.
The shame at being one of those people standing out the front of the supermarket close to opening time was justly rewarded with scoring two blocks of Caramilk, want one nitrojane? Supplies are somewhat limited at local Coles.
— Sarah Czarnuch (@sarah_czarnuch) February 5, 2018
Another commenter said:
The love of my life has suggested that the ‘choc-blockchain’ [caramilk] is our ticket to financial security, so I guess what I mean is does anyone need a boyfriend?
Supermarket yesterday. Employee buying 2 boxes of caramilk and explaining how he would hold onto it and in 6 months put it on trade me and get 50 bucks a block. Supermarket today. Sad lady trying to buy a block. Guess what. Sold out…
— Sandra Howlett (@artyfartteacher) February 3, 2018
Sandra missed out though, writing:
Supermarket yesterday. Employee buying two boxes of Caramilk and explaining how he would hold onto it and in 6 months put it on trade me and get 50 bucks a block. Supermarket today. Sad lady trying to buy a block. Guess what. Sold out…
OK, so Cadbury brought out a limited edition "Caramilk" chocolate… Sold out everywhere, now they are on eBay for $19.00 a block… @CadburyAU this is a joke. Ease up on the banter Cadbury pic.twitter.com/z5fHoGIxnZ
— ??Aussie Ant ~ 4CD #6473?? (@carltonman43) February 14, 2018
— John Wilson (@codeweb) February 4, 2018
$30 for caramilk? Is this like the new baby formula? Ppl buy it all then sell it for crazy prices? pic.twitter.com/JLXYjw1ati
— supercalirachelisticexpialidocious (@rainbow_bryte) February 13, 2018
The love of my life has suggested that the ‘choc-blockchain’ [caramilk] is our ticket to financial security, so I guess what I mean is does anyone need a boyfriend? pic.twitter.com/SRZcH6Uo0Z
— Jess (@theJDuce) February 3, 2018
— Ben May (@benjmay) February 13, 2018
First you get the Caramilk, then you get the power pic.twitter.com/UqNvg0xaFg
— Luke Appleby ?? (@lukeappleby) February 5, 2018
Hey guys I got a block of Caramilk yesterday for $3 at Coles. Ignore the people online who are selling them for $20 lmao
— chloe (@ch10033) February 10, 2018
Some people couldn’t get hold of it as it was flying off the shelves before they had time to get to the shop:
— THAT KIWI (Mel) (@ThatKiwiDU) February 6, 2018
Then there were the smug people who’d ‘hit the jackpot’ on finding Caramilk:
20 blocks as requested @ajobbins ?
— Scott Palmer (@scottjpalmer) February 5, 2018
— Jen ? (@HaveAnAvo) February 4, 2018
— Heather (@impossible_cut) February 14, 2018
— Sarah Czarnuch (@sarah_czarnuch) February 4, 2018
As you’ve probably already guessed, Caramilk isn’t on offer in the UK, yet.