Skittles have given up their rainbow colours but this time the change feels so much better than Toblerone-gate.
As sweet-toothed traditionalists spend too much time grumbling over the changing face of British confectionery, Skittles have quietly introduced a new monochromatic take on their rainbow-coloured candy treat.
But, before you freak out, the sweetie manufacturers have given the usually colourful candies a makeover for a very, very good reason.
In case you missed them, perhaps amid a herd of zebra or penguins, limited edition Skittles are now white and come in black and white packaging.
The white Skittles were first released in summer of 2016, but to much controversy, as many social media users totally missed the point and accused the confectionery giants of white-washing.
In fact, Skittles motive for squeezing the colour out of the sweets was to show their solidarity for the LGBTQ+ community during Pride celebrations, because ‘during Pride, only one rainbow matters.’
During Pride, only one rainbow matters. So we've given up ours to show our support. Every pack raises money for Tesco’s LGBT+ charity partners.Give the rainbow. Taste the rainbow. #onerainbow ?️?
Posted by Skittles UK on Friday, 19 May 2017
This year, the company want to champion the LGBTQ+ community again as it celebrates a week dedicated to campaigning for equal rights regardless of sexuality – and you can participate for just 97p at Tesco.
Meanwhile, those of you who eat your Skittles by colour will just have to contain your idiosyncrasies for a little while, because being nice to man and womankind never tasted this good.
Pride events are taking place throughout summer up and down the country. Visit Pink UK to find your local celebration.
A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you’ve never heard of and a feminist zine which never went to print.