It’s safe to say it’s all kicked off since Cadbury came out with the game-changing Oreo Creme Egg.
Everyone is going mad for it, but it turns out the idea might not be quite as original as previously thought.
Meet Nick Allam. He’s a communications officer from Weston-super-Mare who claims he tweeted the chocolate giant the idea back in 2015 and they have now simply ‘nicked’ the idea.
He created the delicious combo while going through a ‘confectionery experimentation’ phase… as you do.
Chuffed with his culinary creation, the 29-year-old took to Twitter to tweet a picture of the Oreo egg to Cadbury.
They even acknowledged the chocolatey innovation and said they’d past it on to their product team.
[tweet https://twitter.com/CadburyUK/status/560477098234871808?ref_src=twsrc%5Etfw conversation=”false”]
But two years later and the Oreo Creme Egg hit supermarket shelves everywhere, without a word of thanks to Nick and not too surprisingly he’s pretty miffed that they ripped off his idea.
I first saw the Oreo Egg on social media on Thursday I think. I was a little surprised to be honest and then a little disappointed because there was no recognition. I’m going to put it out there and say I did invent it, so yes, Cadbury have stolen my idea.
Nick re-tweeted the original tweet, but is yet to hear anything back from Cadbury.
— Nick Allam (@nickallam) January 13, 2017
He isn’t even after any money, but simply wants some sort of recognition for gifting them the awesome idea.
It is a bit like peanut butter and jelly, I came up with the combination but as I don’t own the brands I can’t see that I could profit from it, but it would be nice to get a thank you or a response from Cadbury.
Cadbury launched the Oreo Creme Egg last week.
Only time will tell whether Nick will actually get the credit he deserves. Absolute genius.