McVities Reveal Whether Chocolate Is On The Top Or Bottom Of The Biscuit


McVities biscuits: A source of delicious nutrition, milk chocolatey goodness and hot debate, apparently.

While the rest of us were getting riled up at United Airlines and Kendall Jenner popping a Pepsi, some people have been toiling away in the background, determinedly focused on the real issue plaguing the Western world.

Nope, it’s not how McVities managed to fit loads of cut kittens in the packets for this TV ad:

Rather, people are mulling over this conundrum.

Namely: Is the chocolate on a chocolate digestive on the top or the bottom of the biscuit?

Although McVities answered the question that’s been keeping us all up at night back in 2014, it seems people haven’t been kept informed – and the company is forever replying to curious customers.

Replying to the latest query, a McVitie’s spokesperson wrote on Facebook:

Hi, our Hobnobs goes through a reservoir of chocolate, so it’s on the bottom! Thanks, McVitie’s.


This upturned chocolate biscuit just turned my whole world upside down.

Moral of the story? Stay inquisitive. Nothing is as it seems.

Francesca Donovan

Francesca Donovan

A former emo kid who talks too much about 8Chan meme culture, the Kardashian Klan, and how her smartphone is probably killing her. Francesca is a Cardiff University Journalism Masters grad who has done words for BBC, ELLE, The Debrief, DAZED, an art magazine you've never heard of and a feminist zine which never went to print.