Modern Professionals Won’t Fork Out For A Good Lunch At Work, Study Finds
Modern ‘DINK’ households earn over £47,000 a year and enjoy at least two holidays a year, according to a new study.
DINK households – which stands for ‘double income, no kids’ – consider themselves to be foodies and have relatively active social lives.
Researchers found these households spend for hours a week socialising with friends and as many as 12 hours per week catching up on the latest television.
It has been estimated that of the £47,000 annual income, around £12,000 of that is ‘disposable’ and can be used for activities and experiences.
The research was commissioned by New Covent Garden Soup Co. as part of their ‘Let’s Do Lunch Better’ campaign.
Clinical Psychologist, Dr Nihara Krause, who worked with the company, is calling on DINKs to do lunch better.
Around one in four of those surveyed skip lunch at least four times a month, with one in 20 skipping lunch ten or more times.
Only a tiny two per cent can take a full ‘lunch hour’, with a quarter saying they take 15 minutes or less to enjoy their meals.
Of those surveyed, health is a major concern, with 37 per cent dedicated to keeping fit – one in four said they have exercise sessions as many as four times a week.
A large proportion of the group consider themselves as foodies, almost 46 per cent of those surveyed. About one in five are gardeners, and about seven per cent take part in volunteer work.
Interestingly, when asked what part of their lives had benefited most because of their lifestyle, 47 per cent of respondents said their home.
Over one third of these said they are able to travel more, and 58 per cent reckon they have been able to be more attentive in their relationship.
About 41 per cent said their partner was the main focus of their life, with one in five people saying they’ve built their lifestyle around their career.
Dr Krause said:
Having lunch provides energy and nutrients to keep both brain and body working efficiently throughout the second half of the day.
Skipping lunch also often sets up a craving towards the end of the day, which can lead to over eating.
Even a short break of fifteen minutes enables our brains to rest and have an opportunity to recharge, increasing brain functions such as creativity.
Making sure they make time for lunch will contribute to further improvement of their well-being by providing them with a steady source of energy and the opportunity to enjoy a break in the middle of the day.
That’s why New Covent Garden Soup reckon their version of a quick but nourishing lunch is the perfect way to ‘do lunch better’.